WWE and Slim Jim have announced a groundbreaking partnership ahead of this year’s SummerSlam event. The two iconic brands have a shared history, dating back thirty years when “Macho Man” Randy Savage introduced the famous tagline “Snap Into a Slim Jim!” in explosive commercials. Now, they are teaming up once again to create a multi-layered campaign that pays homage to their savage past.
The partnership will kick off with Slim Jim serving as the Presenting Sponsor of a marquee match at SummerSlam, which will take place on Saturday, August 5th at Ford Field in Detroit. This marks the largest sponsorship deal in WWE history and sets the stage for an exciting collaboration between the two global brands.
As part of the campaign, WWE and Slim Jim will launch “The SummerSlam Battle Royal Presented by Slim Jim,” a 20-man Battle Royal that will captivate fans at the event. This is just the beginning of several custom integrations that will take place at WWE’s Premium Live Events. Slim Jim will also have a presence at Survivor Series in November, as well as Royal Rumble and WrestleMania 40 in 2024.
Craig Stimmel, WWE’s SVP, Head of Global Sales and Partnerships, expressed his excitement about the partnership, stating, “WWE is excited to renew one of the most memorable collaborations in sports entertainment history, and there’s no better way to kick off the partnership than a 20-man Battle Royal at SummerSlam.”
Spencer Fivelson, VP & General Manager of Snacks at Conagra Brands, the parent company of Slim Jim, also shared his enthusiasm, saying, “Slim Jim has always been about crushing boredom and doing the unexpected, which is also the cornerstone of WWE and their memorable lineup of bold, in-your-face Superstars. We’re thrilled to be back in the ring with WWE to build on our shared history and celebrate the savage energy of today’s WWE Superstars.”
In addition to the live event integrations, the WWE and Slim Jim partnership will feature custom content and social media executions with WWE Superstar talent. Fans can expect online sweepstakes to drive engagement, as well as in-store activations and more.
To learn more about “The SummerSlam Battle Royal Presented by Slim Jim,” you can visit the official WWE website here.
This partnership between WWE and Slim Jim is a testament to the enduring legacy of both brands and their commitment to delivering unforgettable entertainment experiences for fans. With their shared history and mutual dedication to boldness and excitement, this collaboration promises to be a thrilling journey for wrestling enthusiasts.