WWE and Slim Jim have announced a groundbreaking partnership that will see Slim Jim become the Presenting Sponsor of a major match at SummerSlam. This collaboration between the two iconic brands not only celebrates their shared history but also marks the largest sponsorship deal in WWE’s history.
The connection between WWE and Slim Jim dates back thirty years when they first collaborated on a series of explosive commercials featuring the legendary “Macho Man” Randy Savage and the famous tagline, “Snap Into a Slim Jim!” This memorable partnership will now be reignited with a revitalized, multi-platform campaign that kicks off with “The SummerSlam Battle Royal Presented by Slim Jim.”
The SummerSlam Battle Royal is just the beginning of the custom integrations that Slim Jim will have at WWE’s Premium Live Events. The partnership will continue to be showcased at Survivor Series in November, as well as Royal Rumble and WrestleMania 40 in 2024.
Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships, expressed his excitement about renewing this historic collaboration, stating, “WWE is excited to renew one of the most memorable collaborations in sports entertainment history, and there’s no better way to kick off the partnership than a 20-man Battle Royal at SummerSlam.”
Spencer Fivelson, VP & General Manager of Snacks at Conagra Brands, the parent company of Slim Jim, echoed this sentiment, saying, “Slim Jim has always been about crushing boredom and doing the unexpected, which is also the cornerstone of WWE and their memorable lineup of bold, in-your-face Superstars. We’re thrilled to be back in the ring with WWE to build on our shared history and celebrate the savage energy of today’s WWE Superstars.”
Aside from the live event integrations, the partnership between WWE and Slim Jim will also include custom content and social media executions featuring WWE Superstars, online sweepstakes to engage fans, in-store activations, and more. This collaboration will truly immerse fans in the world of WWE and Slim Jim.
For more information on “The SummerSlam Battle Royal Presented by Slim Jim,” you can visit the official WWE website here.
Don’t miss out on the opportunity to witness this historic partnership between WWE and Slim Jim at SummerSlam and stay tuned for more exciting collaborations in the future.
Originally posted at Read More