WWE Reveals the Top Selling Merchandise of 2023

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Yesterday (Nov. 13), WWE Shop posted their “Top Selling Superstars of 2023”. They didn’t provide a lot of detail. In fact, they didn’t even number the list.

WWE Shop

But from the way the graphic’s laid out and other sources of similar information (more on that in a second), we’re assuming the ranking is:

1. Cody Rhodes2. Roman Reigns3. LA Knight (YEAH)4. John Cena5. Rhea Ripley6. Seth Freakin’ Rollins7. The Bloodline8. The Judgment Day9. Rey Mysterio10. Kevin Owens

With that little data, it’s impossible to know how accurate the list is. But Wrestlenomics tracks apparel sales on WWE Shop throughout the year, and Brandon Thurston has most of these names in his site’s year-to-date Top 20:

1. Cody Rhodes2. Stone Cold Steve Austin3. Roman Reigns4. LA Knight (still YEAH)5. John Cena6. n

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