AEW President Tony Khan recently spoke to the media about the thought process behind his frequent huge announcements and how he decides when and how to hype them up. Khan’s announcements have been a topic of discussion among wrestling fans, with some being highly anticipated while others have fallen flat.
During the media call, Khan mentioned that he weighs these decisions carefully, as they play a crucial role in creating engagement with the audience. He believes that announcements, matches, and signings should generate excitement and buzz around the company.
One example Khan provided was the announcement of the pre-sale date for All In 2024. He acknowledged that the fanfare surrounding the announcement, along with the subsequent television coverage and social media promotion, helped create awareness and generate conversation. This strategy proved successful in building anticipation for the event.
However, Khan also highlighted the importance of keeping fans on their toes. He mentioned the recent surprise announcement of the Continental Classic tournament, which garnered a positive response from fans despite the lack of prior hype. Khan believes that these unexpected announcements can create excitement and keep the audience engaged.
Regarding the mystery signing at Full Gear, Khan expressed his confidence that it would be a significant addition to AEW. While he didn’t reveal any specifics, he emphasized the importance of creating excitement around big promotions, events, and wrestlers. Khan believes that the combination of television and social media can effectively generate buzz and generate interest in these announcements.
Another topic discussed during the media call was Bryan Danielson’s involvement in the Continental Classic tournament. Khan revealed that Danielson has one more issue to resolve before he can resume traveling with AEW. Despite this setback, Khan expressed his optimism and stated that more information about the tournament would be revealed in the media scrum following Full Gear.
Overall, Khan’s approach to announcing huge developments in AEW revolves around creating engagement, excitement, and buzz. He understands the importance of strategic promotion through television and social media, as well as the impact of surprise announcements to keep fans intrigued. As AEW continues to grow and evolve, fans can expect more exciting announcements and surprises in the future.
What are your thoughts on Tony Khan’s explanation of his approach to announcing huge developments in AEW? Share your opinions in the comments below!