WWE NXT Continues to Gain Momentum with Impressive Ratings and Viewership
By Jeff Wolfe | August 2, 2023
The latest episode of WWE NXT has once again proven to be a hit with fans, as the show continues to gain momentum in terms of ratings and viewership. According to data from Wrestlenomics, last night’s episode was watched by 717,000 total viewers and scored a .23 rating with the coveted 18-49 year old demographic.
This week’s numbers mark the third consecutive week that NXT has surpassed the 700,000 viewer mark, showcasing the growing popularity of the brand. The demo rating of .23 is particularly impressive, as it ties the best rating NXT has achieved since 2021, a milestone that has been reached three times in the past two months.
One of the key factors contributing to NXT’s success is WWE’s smart strategy of cross-promoting the show with Raw stars. This week’s episode featured appearances by The Judgment Day’s Rhea Ripley and Dominik Mysterio, which undoubtedly helped boost the ratings. This is evident when comparing this week’s numbers to the same week last year, with viewership up by 10.5% and the demo rating up by 53.3%. It’s clear that the audience is responding positively to the inclusion of Raw stars on NXT.
Looking at the past year’s data, it’s evident that NXT has been consistently improving in terms of viewership and ratings. According to Cageside Seats, the numbers for August 2, 2022, were 649,000 viewers with a .15 rating. Comparing this to the most recent episode’s numbers, it’s clear that NXT has made significant progress in a year.
It’s not just the overall viewership that has seen improvement, but also the demo rating. Wrestling Observer reports that the demo number has improved by more than 40% year-over-year for four straight weeks. This is a testament to the appeal of NXT to the coveted 18-49 demographic, which is crucial for advertisers and sponsors.
Next week’s episode of NXT promises to be another exciting one, as Rey Mysterio will be on hand to support his son, Dominik Mysterio, as he defends the North American title against Dragon Lee. With the brand’s recent hot streak, it’s hard to bet against NXT continuing its upward trajectory.
For those who missed this week’s episode, you can catch up with our live blog, review, and <a href="https://www.cagesideseats.com/wwe/2023/8/2/23817382/wwe-nxt-video