WWE’s Money In the Bank 2023 Sets Records in Revenue, Viewership, and More
WWE’s recent events have proven to be nothing short of extraordinary, as the company continues to dominate the professional wrestling industry. Last Friday’s SmackDown from The O2 Arena in London and Saturday’s Money In the Bank Premium Live Event shattered records, showcasing the immense popularity and success of the blue brand.
SmackDown at The O2 Arena became the highest-grossing blue brand show of all time, generating an astonishing $5.4 million in revenue. The event not only broke financial records but also set new benchmarks in sponsorship revenue, viewership, venue merchandise sales, social engagement, and On Location fan experience fan package sales.
Sponsorship revenue for Money In the Bank 2023 witnessed a 9% increase compared to the previous record set in 2022. This growth demonstrates the event’s allure to corporate partners and advertisers, highlighting its increasing appeal and marketability.
Viewership for Money In the Bank 2023 skyrocketed by 17% compared to the previous year’s event. Surpassing the viewership record set in 2022, this year’s Money In the Bank also outperformed the last UK Premium Live Event, Clash at The Castle, by an impressive 30%. The surge in viewership indicates the growing interest and engagement of fans worldwide.
Merchandise sales at Money In the Bank 2023 reached unprecedented heights, setting a new record for the highest gross in venue merchandise sales in WWE history. Fans eagerly supported their favorite superstars by purchasing exclusive merchandise, further solidifying the event’s popularity.
The explosive storyline featuring The Bloodline played a significant role in the event’s success. Money In the Bank became the most-social MITB of all time, with the video views of The Bloodline Civil War main event surpassing 40 million within the first 48 hours. This represents a four-fold increase from the top clip at Night of Champions, where Jimmy Uso superkicked Undisputed WWE Universal Champion Roman Reigns.
Not only did Money In the Bank excel in revenue and viewership, but it also achieved unprecedented success in On Location fan experience fan package sales. It now holds the title for the highest-grossing non-WrestleMania event in WWE history. This achievement underscores the unparalleled excitement and value that fans find in attending this event.
Friday’s episode of SmackDown on Fox also contributed to WWE’s remarkable success. The show garnered 2.51 million total viewers, experiencing a 17% increase compared to the previous year. It claimed the top spot in the 18-49 demographic with a .7 rating and 897K total viewers, further solidifying the enduring popularity of WWE programming.
These record-breaking achievements are a testament to the incredible talent, dedication, and hard work of WWE Superstars. As WWE continues to deliver captivating content, fans can anticipate even more groundbreaking moments in the future.
For more information on the success of Money In the Bank, including attendance notes and comments from WWE Chief Content Officer Triple H, click here. Stay up to date with the latest updates and news from the world of professional wrestling by visiting prowrestlingwars.com.
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