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WWE SummerSlam 2023 is coming up on Aug. 5 at Ford Field in Detroit, Michigan. It’s one of WWE’s biggest events of the year, so I guess this is as good a time as any for the company to expand its partnership with Nutrabolt.
WWE’s corporate site posted the following announcement today of a collaboration with Nutrabolt for WWE-inspired flavors of C4 energy drinks and pre-workout powder. Some of these products will be featured during the SummerSlam broadcast:
STAMFORD, Conn., July 27, 2023 – WWE(R) (NYSE: WWE) and Nutrabolt, owner of the C4(R) brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam(R) in Detroit on Saturday, August 5.
Allowing consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
“C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together. We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe,” said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.
C4 Ultimate Energy Drink x WWE is the same supercharged formula with 300mg of caffeine that consumers love, but now available in two new flavors, Ruthless Raspberry and Berry Powerbomb. Without sugar or artificial colors, the new co-branded beverage will allow fans to work hard and play hard without ever missing a beat.
The new C4 Ultimate Pre-Workout Powder x WWE features an entirely new “ultimate heavyweight” formulation including 300mg of caffeine to unleash next-level energy for next-level workouts. Available in three new flavors — Pomegranate PileDriver, Bare Knuckle Blood Orange, and Nectarine Guava Knockout — the product features a superstar combination of premium ingredients like CarnoSyn(R) beta-alanine for peak performance; Velox(R), CitraPeak(R), and citrulline nitrate for increased nitric oxide production to get muscle-splitting pumps; and Brainberry(R) and TeaCrine(R) to elevate focus for mind-muscle connection.
“WWE fans have always been