WWE and C4 have announced an exciting expansion of their partnership with the launch of their first-ever product collaboration. The collaboration will feature WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink, exclusively available at GNC ahead of WWE SummerSlam.
The C4 Ultimate Energy x WWE collection will consist of five special edition flavors, with each product label featuring design inspiration drawn from WWE Championship titles. This collaboration aims to allow consumers to unleash their ultimate undisputed performance.
“C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together. We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe,” said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.
The C4 Ultimate Energy Drink x WWE will feature the same supercharged formula with 300mg of caffeine that consumers love, but now available in two new flavors: Ruthless Raspberry and Berry Powerbomb. This co-branded beverage is without sugar or artificial colors, allowing fans to work hard and play hard without missing a beat.
The new C4 Ultimate Pre-Workout Powder x WWE features an entirely new “ultimate heavyweight” formulation. This includes 300mg of caffeine to unleash next-level energy for next-level workouts. The product will be available in three new flavors: Pomegranate PileDriver, Bare Knuckle Blood Orange, and Nectarine Guava Knockout. The product features a combination of premium ingredients like CarnoSyn beta-alanine for peak performance, Velox, CitraPeak, and citrulline nitrate for increased nitric oxide production, and Brainberry and TeaCrine to elevate focus for mind-muscle connection.
“WWE fans have always been a huge crossover audience for C4, and we are pumped to step into the ring with WWE for our first ever co-branded product collaboration,” said Robert Zajac, Chief Marketing Officer at Nutrabolt. “This collaboration represents a natural expansion of our exciting partnership with WWE, one that we’re confident will take fans’ ‘work hard, play hard, train hard’ lifestyles to the next level. Just take it from Montez Ford, who said, ‘C4 and WWE go together like peanut butter and jelly’.”
To celebrate the launch, C4 has debuted the “Not Safe For Work” creative campaign that explores the right (and wrong) ways to consume C4 Ultimate Energy. The campaign features WWE brand ambassadors Seth “Freakin” Rollins, Bianca Belair, and Street Profits. The Superstars were supercharged and unleashed at the new WWE HQ, surprising and delighting the heads-down staffers ahead of SummerSlam. The campaign emphasizes that this 300mg energy main eventer is not meant to be wasted at the office desk.
As the Official Energy Drink of SummerSlam, the new C4 Ultimate Energy x WWE co-branded drinks will be featured across the SummerSlam broadcast. Additionally, C4 and WWE will host a meet-and-greet on Friday, August 4 with WWE Superstars Seth “Freakin” Rollins and Rhea Ripley at the GNC at the Great Lakes Crossing Outlets in Detroit. Fans will have the opportunity to sample the new C4 Ultimate Energy drinks ahead of SummerSlam at Ford Field. C4 is also upping the ante by surprising the 36th person in each line with a pair of tickets to SummerSlam.
This collaboration between WWE and C4 marks an exciting milestone in their partnership. Since first partnering in 2021, WWE Superstars Roman Reigns, Montez Ford, and Bianca Belair have joined C4’s roster of celebrities,