WrestleMania, the biggest event in professional wrestling, continues to break records and generate massive revenue for the cities that host it. Earlier this year, WrestleMania 39 took place in the Los Angeles region and brought in an astounding $215 million in economic impact, setting a new company record for WWE. This news was announced by WWE themselves, highlighting the success of the event.
The economic impact of WrestleMania was determined through a study conducted by Applied Analysis. The $215 million generated for the Los Angeles region surpassed the previous record of $206.5 million set by WrestleMania in the Dallas/Arlington region. Since 2016, WrestleMania has accumulated over $1.2 billion in economic impact for the various cities that have hosted the event.
WrestleMania 39 was a historic event for WWE, as it drew a capacity crowd of 161,892 fans over the course of two nights at SoFi Stadium. This made it the highest-grossing and most-attended event in WWE history. The study conducted by Applied Analysis also revealed some key highlights:
- Out-of-town visitors stayed an average of 4.1 nights in Los Angeles, showcasing the week-long festivities surrounding WrestleMania.
- More than half of the attendees traveled to Los Angeles from outside of southern California, indicating the event’s drawing power and appeal to fans from all over the world.
- 15% of the attendees came from international markets, further emphasizing the global reach of WrestleMania.
- Visitors had an annual average income of more than $100,000, demonstrating the economic impact of attracting high-income individuals to the region.
The success of WrestleMania 39 in Los Angeles sets the stage for the next edition of the event. WrestleMania 40 is scheduled to take place on Saturday, April 6, and Sunday, April 7, live from Lincoln Financial Field in Philadelphia. Fans can look forward to witnessing the action-packed extravaganza, which will be streamed exclusively on Peacock in the United States and WWE Network everywhere else.
Tickets for WrestleMania 40 will go on sale on Friday, August 18, at 10 a.m. ET. Fans can purchase tickets through Ticketmaster, and pre-registration for the two-day event is now available on the official WWE website.
The economic impact generated by WrestleMania is a testament to the enduring popularity and global appeal of professional wrestling. As the premier event in the industry, WrestleMania continues to captivate audiences and contribute significantly to the economies of the cities it visits. Fans eagerly await each new edition of WrestleMania, knowing that it will deliver unforgettable moments and leave a lasting impact on the host region.
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