Maxwell Jacob Friedman, better known as MJF, has established a strong connection with fans throughout his career in professional wrestling. From his early days in companies like MLW to his involvement in the first All In event, MJF has become one of the “Young Pillars” of All Elite Wrestling (AEW). As he prepares for the second All In event, MJF’s ability to engage with fans has made his storyline with Adam Cole one of the hottest in wrestling.

The duo, known as Better Than You BAY BAY, will have a unique opportunity at the upcoming event. They will open the show by challenging for the ROH Tag titles on the pre-show and then close the event by facing each other for MJF’s World title in front of a massive crowd of over 80,000 people at London’s Wembley Arena.

This will be the first time MJF competes in a pay-per-view main event as a babyface. In an interview with Cameron Hawkins for The Ringer, MJF confidently stated, “Let me explain something to you: I’m over as fuck, and I want you to print that verbatim.” He attributes his popularity to his talent, ability, and honesty.

MJF believes that what sets him apart is his authenticity. He doesn’t shy away from being himself, whether it’s as a heel insulting non-Long Island crowds or opening up about facing anti-Semitic bullying. In a world filled with fake and phony people, MJF prides himself on being real. He understands that while fans may have initially hated him for being himself, over time, they will come to respect him for always giving them his authentic self.

One of the key components of MJF’s authenticity is his self-confidence. While he may be known as “our scumbag,” there are glimpses of humility in his demeanor. When discussing his legacy, MJF expressed his desire for people to recognize him as the best AEW world champion of all time. He believes that successfully defending his title against Adam Cole, one of the best wrestlers in the world, in front of 80,000 strong at Wembley will solidify his claim.

For more insights into MJF’s mindset and his interview with Cameron Hawkins, check out the full article here.