AEW star Jay White has recently filed for two new trademarks, “Bang Bang Gang” and his Switchblade logo. The filings were made with the United States Patent and Trademark Office on August 23 under Switchblade Jay White, LLC.
The trademarks are specifically listed for clothing purposes and include a description of the items they intend to cover. The “Bang Bang Gang” trademark registration is intended to cover categories such as hoodies, pants, shirts (including short-sleeved shirts and sports shirts), gym pants, and T-shirts. The mark itself consists of four lines drawn vertically and one line drawn horizontally across them, resembling tally marks.
The second trademark, for Jay White’s Switchblade logo, is also intended to cover clothing items such as hoodies, pants, shirts, leather jackets, and T-shirts. Unlike the “Bang Bang Gang” trademark, no specific colors are claimed as a feature of the mark. The logo consists of four lines drawn vertically and one line drawn horizontally across them, similar to tally marks.
This move by Jay White to trademark his catchphrase and logo indicates his intention to establish a brand identity and potentially release merchandise featuring these designs. It’s not uncommon for professional wrestlers to trademark their intellectual property to protect their rights and capitalize on their popularity.
As reported by Wrestling Headlines, the filings were made on August 23, but it’s unclear when or if Jay White plans to release any merchandise featuring these trademarks. However, this development has sparked speculation among fans about potential new merchandise and the direction of Jay White’s character in AEW.
It’s worth noting that Jay White is no stranger to trademarking his intellectual property. In 2019, he successfully registered trademarks for his nickname “Switchblade” and his “Switchblade” logo in New Zealand. Now, he’s taking steps to protect his brand in the United States as well.
As the wrestling world eagerly awaits news of what Jay White has in store with these trademarks, fans can keep an eye on Pro Wrestling Wars for updates on this story and other wrestling news.