The world’s second-largest wrestling promotion, All Elite Wrestling (AEW), is set to make history once again with its highly anticipated event, All In London. Taking place at the legendary Wembley Stadium on Sunday, August 27th, this event has already shattered ticket sales records, surpassing any previous AEW event.
Since its inception, All In has been a groundbreaking event for AEW. It was originally an independent promotion organized by Cody Rhodes and the Young Bucks, and it became the first non-WWE wrestling event to sell over 10,000 tickets. Now, five years later, All In is back and bigger than ever.
Although the fight details have yet to be announced, the hype surrounding All In London is already off the charts. AEW has promised to deliver their best talent, and with the international collaborations they have established, fans can expect to see stars from New Japan Pro-Wrestling and other promotions. Tony Khan, the president of AEW, has expressed his intention to bring in international wrestlers, adding to the excitement and anticipation for the event.
AEW’s ticket sales for All In London have been unprecedented. Within three days of announcing the event, over 60,000 tickets were sold, resulting in an impressive $8 million gate. The goal is to sell out 75,000 of Wembley Stadium’s 90,000 seats, and with the current momentum, it seems like that goal will be achieved. This event will mark the first time that Wembley Stadium has hosted a wrestling promotion since WWE’s SummerSlam in 1992.
Compared to AEW’s previous events, All In London has already surpassed all records. The 2021 Grand Slam at Arthur Ashe Stadium in New York was their best-selling event prior to All In London, with over 18,000 tickets sold. Now, the ticket sales for All In London have tripled that number, showcasing the immense popularity and growth of AEW.
Not only is All In London a ticket-selling phenomenon, but it is also a financial success for AEW. The promotion broke its own revenue records with the 2022 Double Or Nothing event in Las Vegas, generating $1.2 million. However, All In London has multiplied that figure by eight, making it AEW’s most lucrative event to date. This financial success further solidifies AEW’s position as a major player in the wrestling industry.
With the overwhelming success of All In London, AEW is poised to challenge WWE’s dominance in the wrestling world. This event has the potential to become AEW’s version of WrestleMania, a marquee event that captures the attention of fans worldwide. As AEW continues to break records and push boundaries, the wrestling landscape is evolving, and All In London is a testament to AEW’s rise to prominence.
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