Tony Khan, the President of AEW and ROH, has revealed his strategy for promoting his “major announcements” in the world of professional wrestling. During the AEW Full Gear 2023 pre-show media call, Khan discussed how he approaches the promotion of his announcements, both on television and social media.
According to Khan, he aims to create engagement and generate excitement among fans and media by strategically promoting his announcements. He cited the recent ALL IN 2024 ticket on-sale announcement as an example of this approach. Khan’s goal is to build awareness and anticipation for the events and tournaments featured on AEW television shows.
One recent example of Khan’s promotional strategy was the announcement of the AEW Continental Classic Tournament, which featured Bryan Danielson. The announcement was made on a taped episode of AEW Collision, keeping fans and media on their toes and generating buzz for the tournament.
Khan also teased that he will be providing more information about the first-ever annual AEW Continental Classic Tournament after the AEW Full Gear 2023 pay-per-view. This indicates that Khan has more surprises in store for the wrestling community.
If you want to know more about the first-ever annual AEW Continental Classic tournament, you can check out the details here.
During the media call, Khan also discussed other topics related to AEW Full Gear 2023. You can find more information on the following links:
* Update On Bryan Danielson’s AEW In-Ring Return: Waiting On Clearance To Fly – source
* Tony Khan On MJF Being An AEW Ambassador & Homegrown Star, Hangman/Swerve, Lucha Stars – source
* Tony Khan Worked Closely With Toni Storm On New “Timeless” Character, Hints At Developments To Come – source
(H/T to F4WOnline.com)
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