MJF & Cole’s Epic Showdown Solidifies Their Status as Wrestling’s Hottest Current Saga

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It all came down to this.

The story started with Maxwell Jacob Friedman denying Adam Cole five more minutes in an Eliminator match for a shot at his AEW World title. They were then paired up as blind tag partners and became one of the most beloved teams in recent memory, winning the Ring of Honor Tag Team championship on the All In pre-show. Then in the main event, they faced off again — this time with MJF’s belt on the line.

Friendship was the story at the start. Each entered for the main event of the historic show at Wembley Stadium with the tag title they’d won earlier on Aug. 27. They paused after their introductions to don their Better Than You BAY BAY team merch. But after getting a “sportsmanship” chant going among the more than 80,000 in attendance, he poked his best friend in the eye… and Cole’s demeanor changed in an instant.

Before long, he punctuated a series of punches in the corner by biting Cole’s forehead.

MJF didn’t totally revert to heel form, however. At the fans encouragement, he took an uncharacteric dive. And it worked!