MJF and Adam Cole Share Heartwarming Moment Before All In

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Better Than You BAY BAY, otherwise known as Maxwell Jacob Friedman & Adam Cole, are one of the hottest acts in wrestling. But with two title matches coming up this Sunday in London’s Wembley Stadium at All In, one of which is against each other for MJF’s AEW World championship, the clock may be ticking on the “best friends” portion of their story.

AEW leaned into that idea heavily on Aug. 23’s final episode of Dynamite before All In. Friedman and Cole were interviewed separately by Renee Paquette. Max delivered another babyface promo so good it’s hard to believe he’s never played a good guy before.

The champ handled Renee’s questions about cracks in his friendship with Cole that we’ve seen over the past few weeks, explaining that they’re more than best friends — they’re brothers. Brothers fight, but then they hug it out. Cole didn’t handle a similar line of questioning from Renee gracefully at all.

Throw this promise from Roderick Strong into the mix. Cole’s long-time friend has been warning him about MJF from the start, and become increasingly unhinged as the BTYBB team has blossomed. It’s even driven him into the arms of ROH’s The Kingdom (a group Cole’s been a part of in the past). Roddy says we’ll see the real Max by the end of the day on Sunday… and the real Adam.