STAMFORD, Conn., August 7, 2023 – WWE today announced that SummerSlam which emanated from Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship, and merchandise.
With 59,194 in attendance in the Motor City, SummerSlam generated a record gate of $8.5 million, the largest gate for any non-WrestleMania event ever. It was the most-watched SummerSlam in company history and among the top three audiences in the history of WWE on Peacock.
SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7 million, up 23 percent versus 2022. Slim Jim, C4, and Rocket Mortgage were among WWE’s sponsors for the premium live event.
In partnership with special event retail partner Fanatics, merchandise sales were up 60 percent versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47 percent versus 2022.
In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.
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SummerSlam 2023 Breaks Records and Makes History
STAMFORD, Conn. – In a historic night for WWE, SummerSlam 2023 has become the most-watched and highest-grossing SummerSlam in company history. The event, which took place at Ford Field in Detroit, set new records in viewership, gate, sponsorship, and merchandise sales.
Record-Breaking Attendance and Gate
The Motor City witnessed a spectacular turnout for SummerSlam 2023, with 59,194 passionate fans in attendance. This massive crowd generated a record-breaking gate of $8.5 million, making it the highest-grossing non-WrestleMania event in WWE history. The electric atmosphere in Ford Field added to the excitement of the night, creating an unforgettable experience for both the fans and the wrestlers.
Unprecedented Viewership and Sponsorship
The success of SummerSlam 2023 extended beyond the live audience, as it became the most-watched SummerSlam in company history. The event garnered massive viewership on the WWE Network’s streaming platform, Peacock, ranking among the top three audiences in the history of WWE on Peacock. This record-breaking viewership solidifies SummerSlam as one of the